Human-Built - Great healthcare on your schedule

What is your company going to make?

We make an easy to use medical assistant that helps you save time and hassle finding the best doctors. We handle the phone calls, Yelp searching, and wrestling with your healthcare's provider search so that you don't have to.

What's new about what you're making?

We work with every healthcare plan, every doctor, and in every state. We find the best doctors and show Yelp reviews to prove it. We negotiate with the doctor's office to get you the best rate.

Do you have domain expertise in this area?

Our founder has felt the pain of scheduling appointments and hates phone calls. He owned a service-industry small business that ran custom software with no time or budget to upgrade, so he understands the challenges of the local doctor's office. And his 4 years at Google focused on product experience for Chrome and Google Play Music.

Why did you pick this idea to work on?

Healthcare is desperately in need of improvement. It affects everyone. And every visit starts with a scheduling hassle. From this starting point, we can improve other parts of the experience, like interpreting results, negotiating payment, and more.

Who are your competitors?

ZocDoc has built a scheduling platform that's used by many providers, but it's incomplete and lacks trust.

One Medical has great primary care, but as soon as you need a specialist (or a dentist), you're on your own.

Yelp is in the business of reviews, so we see them more as a partner than a competitor.

Healthcare providers also have search functionality, but this is simply a cost center for them, so they're also our partner.

What do you understand about your business that other companies in it just don't get?

A group of people is willing to pay for a better healthcare experience, but they're generally locked into their insurance and their home, so the care needs to come with those in mind.

A big part of the pain of healthcare is simply the overhead, like finding a specialist, scheduling, interpreting results, gathering healthcare data for a new provider, and negotiating payment. Reducing that overhead is our goal.

How do or will you make money? How will you get users?

We expect most people to subscribe annually for about 1/10th the cost of their insurance. This gives us $200-$1000 per user per year to make their experience magical.

We don't have a free tier. Instead, users can demo the project and pay only after we find a new doctor for them.

Users will be natural salespeople because of our superior experience. Additionally, doctors will want to work with us because it will be less hassle for their secretaries.

Please tell us something amusing that you has discovered.

An overnight visit to the Taiwanese ER for an American living in Taiwan cost 30 USD. That included IV, drugs, and a hospital bed in the hallway. It did not include the delicious $1 spicy beef noodle soup (牛肉面) for breakfast the following morning.